Effective Sales of Service (ESS)
EFFECTIVE SALES OF SERVICE IN A NUTSHELL
This program is a supplement to Bicycle Repair & Overhaul (BRO), and enrollment is limited to those who are enrolled in Bicycle Repair & Overhaul.
The most difficult sale to make in a bike shop, in most cases, is the sale of a repair. Sales techniques that work well with bicycle and merchandise sales are not always directly applicable to the repair sale situation. What is it that causes a customer to be so reluctant and difficult to please? This program is of immeasurable value to anyone in the position of selling repair work, if you want to increase customer satisfaction and service-department profitability.
HOW LONG IS THE COURSE?
The course is one and a half hours long, and is offered in the evening of the second Tuesday of each BRO. See the Schedule & Prices page for the dates.
DO I NEED TO PURCHASE A TEXTBOOK?
No. A copy of Selling Service is included in the tuition price.
WHAT IS THE NATURE OF THE COURSE?
Effective Sales of Service is presented as a lecture, with opportunities for questions and discussion at any time during the lecture.
WHAT DOES IT COST AND WHEN IS IT OFFERED?
The price for this program is $85. The price of this tutorial includes a copy of Selling Service. The book alone is regularly priced at $29.95. See the Schedule & Prices page for the dates this program is offered.
WHAT SUBJECTS ARE COVERED?
- Understanding the customer's needs
- Understanding the shop's needs
- Tools for counteracting customer negativity
- Repair diagnosis
- Creating accurate estimates
- Creative sale of maintenance packages to increase customer satisfaction and your profitability
- Asking for the sale
- Proper documentation to insure quality work and provide legal protection
- Closing the sale
- Special situations